I don't know...the MLs that I have seen so far (at SSDS, but same pool) all looked pretty much like their photos.
The photos are taken right in the corridor of the shop; I don't think there is overly sophisticated editing involved, but one can do a lot with the right lighting, angles and poses.
Somehow, when a few years ago I was involved in a car crash, I was also quite disappointed that I didn't get picked up by some 2-3 pretty, smiling AAMI girls, and I got this nagging suspicion that advertising does not always depict the real world....