I guess it depends. If you can find a decent looking provider under 40 y who can deliver an authentic Nuru massage in a properly set up environment, it might be an interesting and worthwhile experience.
But I would bet that, here in SEQ, in at least 49 out of 50 cases you will end up in a bait-and-switch situation, or meet someone with severely edited photos, or photos from 20 years ago, who have no clue what they are doing and offer more or less a standard BS thing, probably not even with real Nuru gel....
I have yet to see a Locanto ad for 'Nuru' that doesn't scream bullshit straight away.