I was looking back on a list I made of the last bunch of punts I've made.... and thought to myself - if given the chance, who would I immediately book again based on their 'package' - might be looks, personality, an aspect of their service, or some other x-factor that did it for you....
Mine was right on one third. Maybe half of the rest I'd go again if nothing better was on offer! The other third can piss off....