In my mind the shops actually have two things working against them, one is the virus and the other is the recession (of course one is caused by the other but leave that to one side for the moment).
Even punters who still have their jobs are worried that the recession is going to cause them to lose it in the future. The first thing people do in these circumstances is to cut their discretionary spending and increase savings. Unfortunately for the shops spending money on RNT and WLs is considered to be discretionary by many.