I was looking back on a list I made of the last bunch of punts I've made.... and thought to myself - if given the chance, who would I immediately book again based on their 'package' - might be looks, personality, an aspect of their service, or some other x-factor that did it for you....
Mine was right on one third. Maybe half of the rest I'd go again if nothing better was on offer! :) The other third can piss off....