What are bros thoughts on the amount of fake reviews hitting the forum?

It's blatantly obvious, i don't believe the reviews, but it definitely takes credibility away from the shops.

Seems to be the same shops as well, multiple reviews spamming the forum, click on their profile 1-10 posts, brand new profile and ALL their engagement/posts are about the same shop.

Pretty disappointing that these shop owners think we're stupid enough to believe this nonsense, and the fact that its from well known shop owners who have been in the game for a long time.

Keen to see how u guys tell a real review or not besides just the number of posts and when the account was created?