I was intrigued as to why they shutdown, and was my supplier, and the others, going to be next, so I searched and used AI to understand.
So my nerdness was in full activation, I've gotta know mode.
First I asked about the reason for shutdown.
Supposedly OzMeds said it was
due to a TGA Directive regarding the legal requirements for the Advertising of Prescription Medicines in Australia.
Funny that, AI and search found no such reports of any recent directives or campaigns by the TGA published at all.
Yes, there are guidelines about advertising, but they have been in place for over 10 years, and unchanged during that time.
So there was no smoking gun, no active targeted campaign apparently broadly in place.
Which means the reason may well have been OzMeds specific, not provider wide targeted.
Perhaps the poor wrap that OzMeds has been getting given on here by reports over the last years has also been noted in some way by the TGA, and that was the specific reason for a targeted directive at them.
As I said earlier, my nerdness need was engaged, and somewhat, answered.
But, does anyone know more?
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