February is traditionally a great month for the Sugarbabe sites.

A few things that increase the number of women signing up to the platforms:

1. Universities go back and many girls are moving out of home and realising it costs a lot more to enjoy the same lifestyle

2. They've started thinking about where they are going on holiday, or student debt they want to pay off, or the property market they want to get into, or just the latest handbag they want to buy and a friend has suggested going onto a Sugarbabe site

3. January is statistically a month where many relationships end - and girls find themselves trying something new. Like sugar dating.

Hopefully it's a good month for you guys who are thinking of trying it out for the first time.