main reason why fakes exist is because people haven't got the balls to walk.

if you show up, and the person is not as advertised, JUST WALK. if everyone made bookings and showed up, and walked because the person is not who she says she is, then the WL will have all these bookings and people showing up ( and then walking and refusing to be served ) but was not able to make any money cos everyone walked, sooner or later she will realise that false advertising is only wasting her time.

same thing : if people went to a Mercedes or BMW showroom, and all they saw were Fords or Holdens, how long do you think the showroom can survive ?

unfortunately, for a lot of people, when they set off to go to look for a WL, they are all horny as hell, and they need to get off. walking is not an option.