If you spend your time chasing butterflies they'll fly away, but if you spend your time building a garden with flowers the butterflies will come. Butterflies are attracted to flowers of certain colours, but if the flower doesn't have or produce any nectar the butterflies will fly away.

The moral of the story:
The butterflies represent the beautiful women men chase but can't catch.
You are the garden, and the flowers in the garden is what you bring to the table eg style, character, vibe, personality, aura, intellect, humour, looks, scent, security, romance etc etc.

So do looks matter? Up to a certain point. Butterflies are attracted to flowers of a certain colour, but it's the nectar that they're after and it's what keeps them coming back.

No garden with flowers, No butterflies. No nectar, No butterflies Work on the garden, work on the flowers, but above all make sure there's nectar for the butterfly to suck on.