See, this analogy alone is enough to highlight why the current set of punters cannot understand the value that CBD Style brings. Many here have flocked to this shop after it got famous and are trying to use it like a "traditional" FS or RNT place. This is at odds with what the shop is about and I bet that eventually, many of you will not be coming back here. It's just as well that it happens, you can't force a person to do something they find unsavoury.
Myer and DJ don't even sell the same stuff. DJ is a lot more upmarket than Myer. If you're not familiar with what's in a DJ store, you'd of course happily compare it to Myer.
I reckon the shop has grown too fast. Just like any other business, they're making the mistake of thinking that the current level of popularity is sustainable. I don't think it is, based on the above observation. It's quite dangerous for them to be expanding this quickly based on the shaky customer base.