Simple economics
Small businesses have to not be victims of earlier success
Business success, breeds business complacency, and taking the customers for granted
Complacency leads some businesses to ignore the ongoing quality of product or service, and no monitoring of competitors prices or better quality
All the red flags are there. Surely I don't need to write a chapter of explanation. It's all found in a standard business textbook
Nokia was a very large successful mobile company. Read the same story of how they let early success and then complacency led them to lose all their market share to ALL other competitors











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