Quote Originally Posted by VFlowers View Post
Yeah, but not in a good way.
I think nowadays most people would have negative associations with the word......Opium wars (in particular Chinese customers), opium addiction, opium crisis, just to name a few.
YSL launched their 'Opium' fragrance in 1977. I doubt they would make that choice in today's world.
There are many ways to name a business/massage shop in an intriguing and individual way, but I would avoid any connections/associations with drugs.
Just my two cents.
Except that YSL rereleased Opium in 2014 as Black Opium, so clearly they weren't too concerned.