I do not doubt it as I have seen an older lady there who seems to be doing more receptionist/mamasan type of activity and this lady would match your commentary plus the advertising has so many similarities to some of the Wallsend shops that are said to not always be 100% accurate.
I did only visit after your posts but had seen the shop start to emerge (I am almost a local there) so have seen the appearance (window decals etc) change to a more 'presentable' look.
I will (or should) also add that after a very recent experience there, I do feel more comfortable at other local shops, primarily due to the ladies being a little older than the last experience at 106 (I have come to the conclusion that a little older is more for me - back to the Angels)